The past few decades saw aggressive e-commerce penetration that completely revolutionized sales and marketing. It was not difficult to hear traditional store merchants complaining of the devastating effects that e-commerce was having on their stores. As it was indeed said then, the few retailing merchants that refused to embrace e-commerce went out of the market.
A few years later, e-commerce itself is undergoing a different revolution. Personalized merchandising is determining the next frontier in e-commerce. Like the e-commerce revolution before, personalized merchandising is most likely heading towards the point it will determine who remains in the market and who makes a hasty exit. This gains more prominence when you consider that most retailers do maintain a very reasonable online presence. In a competitive online market where everybody is aggressive, adoption of artificial intelligence to offer more personalized merchandizing will determine the difference between success and failure.
Improving customer shopping experience is at the core of online marketing. AI offers exceptionally high capabilities of improving customer service. Big merchants like Alibaba have already taken note of the recent development. On November 11, 2017, Asia’s largest online merchant Alibaba announced significant achievements in its online sales. The online merchant services had seamless developed the capacity to handle up to 325,000 orders per second during the busiest global shopping day. AI Chatbots handled the orders. The company generates up to four hundred million advertisement banners through marketing AI platforms and up to sixty billion personalized pages for customers.
Artificial intelligence platforms are now quickly determining and enhancing the type of shopping experience that your customers will have. Retailers must move beyond displays of long catalogs for customers to availing before customers a range of details that will offer them better experiences. By using AI, it is possible to determine the probable products that fit a particular shopper based on particular filters.
The filters will determine what is exactly popular to display to the customer based on the shopping history of related products. After determining the popularity of products the AI bots will then work out the most relevant products to display on the personalized page of the customer. This ensures that the eventual list that the shopper gets is more useful and helps them make better shopping decisions. AI will also keep a personalized history of the customer to ensure that every visit to your online store is always memorable than the last. Data analytics is most definitely the future of the e-commerce industry.